Check the idea first. Then build it in the right order.
Here's exactly what happens when you describe your idea.
STEP 1
Describe your idea. Get a commercial read on screen immediately.
One text box. What you're building, what you plan to sell, who it's for. Include your website URL if you have one and we'll analyse it as part of the assessment.
Submit. No email required.
A straight commercial read on your specific idea. Not a generic overview. A read on what you described.
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Free. No email required.
STEP 2
Four things. On screen. Before you hand over your email address.
Commercial Reality Summary
Two to four sentences specific to what you described. The commercial dynamic at play for your idea. Any genuine strengths. The core tension that will determine whether this works.
Commercial Scorecard
Your idea rated across five dimensions: Market Opportunity, Margin Viability, Competitive Position, Operational Complexity, and Digital Readiness. Each rated Strong, Workable, Weak, or Unclear. The specific factor that determined each rating sits alongside it.
The Most Important Risk
One sentence. The single commercial risk that matters most for your specific idea. The one factor most likely to determine whether this works.
What Would Have to Be True
Two to three conditions. Honest statements of what the evidence would need to show for this idea to have strong commercial ground. Not reassurances. A clear picture of what the argument for this idea actually rests on.
STEP 3
Enter your email on the results page. Two things arrive immediately.
The full written assessment.
Goes deeper on each scorecard area. Names the competitors you're up against. The three biggest risks with the reasoning behind them. What you'd need to work through to give this idea the best chance.
The 70+ step Ecommerce Roadmap.
Every subject an ecommerce business needs to work through, in the right order. Why each one matters. What happens when it's skipped.
Both free. No sales call. Unsubscribe any time.
STEP 4
The Roadmap is the overview. The system for working through it comes next.
The roadmap shows every subject, in the order it goes. The Commercial Foundation Pack gives you the prompts and templates for the most important part of it, the foundation the rest of the business stands on: who your customer is, the problems they'll pay to solve, how you stand apart, and the standards that hold it together. $27.
Start with the assessment. The email sequence will show you what comes next.
Start with the assessment. Everything else follows.
Free. No email required. A commercial read on your specific idea immediately.
Try the Assessment