The Setup

Your documents, on brand. No rebrand.

The Setup is for businesses with a brand worth keeping. Your brand captured, structured into a foundation, installed into Claude, and your team shown how to use it. Every document after that comes out finished and on brand.

What your team gets

An example of one of your documents, straight from Claude.

On brand

Partnership proposal

A measured plan for the year ahead.

The work below is set out in the order we would take it, with the reasoning behind each step kept short and clear. Every section follows the same standard, so the document reads as one voice from start to finish.

Your company,

drafted in seconds, on brand

The situation

You have brand guidelines. Your AI has never read them.

Your team opens AI, writes a proposal, a post, an email. It comes out in the model's voice and a made-up font, not yours. Someone reformats it to look right, sometimes. Ten people doing that is ten versions of your company. The guidelines sit in a folder. The output drifts a little further from you every day.

Here is the same proposal, written two ways. On the one side, what AI gives you on its own. On the other, what comes out once your brand is driving Claude.

AI on its own

Leveraging Synergistic Solutions for Your Business Needs

In today's fast-paced landscape, we are excited to unlock a seamless, robust approach that empowers stakeholders to drive transformative outcomes across the board.

Your brand, driving it

A measured plan for the year ahead.

Set out in the order we would take it. Short reasoning behind each step. One voice from the first line to the last, the way your company actually writes.

How it works

Set it up once. Every document after, on brand.

Our process: Build, Implement, Train.

Built with the system, in use today

We had brand guidelines nobody opened, and AI that wrote a different way every time. Now every proposal and report my team sends comes out as Pulse, whoever wrote it.

Aston Ladzinski, Director Technology Services, Pulse Technology Hub

The offer

The Setup. $2,000, paid once.

One engagement, paid once, no subscription. We capture your brand, structure it into a foundation, install it into Claude, and show your team how to use it. From there, every document your team makes comes out on brand.

What is included

Capture your existing brand into the foundation

Step-by-step approval process with Client Portal

A full set of foundational documents built in a specific structure, installed into Claude

Your team shown how to use it, with a quick start guide and support

Next step

Two minutes. Then you'll know if it fits.

The explainer shows where AI documents go wrong, the structured foundation that fixes it, and what changes for your team after. It also covers The Implementation, the full build with working systems and team training, from $10,000. The form is on the same page if you want to talk.

See How It Works

Put Your Business on Ortopylot.

Good to know

The questions we get asked

Straight answers to what comes up most.

Can you build our existing brand into Claude?

Yes. That is exactly what this is. We take the brand you already have, your voice, your rules, the way your documents look, and set it up inside Claude so every document your team produces comes out in it. You keep your brand. We make Claude use it.

What if our brand lives across lots of documents, not one tidy guide?

That is normal, and it is fine. Most brands are spread across past proposals, decks and a style note or two. We pull the real, working version of your brand from what you already produce, not just a guidelines PDF, and build that into Claude.

Will this change our brand, or apply it as it already is?

It applies your brand exactly as it is. We are not redesigning anything or giving you a new look. The only change is that Claude now knows your brand and uses it, so the documents your team makes come out consistent without anyone policing them.

What do you need from us to start?

Whatever already holds your brand. Your guidelines if you have them, plus a handful of documents that show how you actually write and present. From that we build the foundation inside Claude. You do not need to prepare anything new or write a brief.

How soon can our team use it?

Quickly. This is a one-off setup, not a long project. Once it is in place inside Claude, your whole team works from it straight away, and every document they produce comes out on brand from the first draft.

Does everyone on the team get the same result?

Yes, that is the point of building it in rather than relying on prompts. Everyone works from the same foundation inside Claude, so the documents match no matter who makes them, instead of each person prompting their own version of the company.